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The
Group first
commenced
layer farming
operations in
the 1960s with
the
establishment
of the sole
proprietorship
business of
Lay Hong
Poultry Farm
Co., by the
late father of
Mr. Yap Hoong
Chai, Mr. Yeap
Seak Yong. Mr.
Yap Hoong Chai
with his two
brothers, Mr.
Yip Kim Hoong
and Mr. Yeap
Weng Hong took
over the
control and
management of
their father's
small layer
poultry farm
in 1973. At
that time, the
business was
only one farm
with
production
capacity of 10,000
eggs per
day. |
The business
embarked on an
expansion plan
under the
leadership of
the three
brothers and
subsequently
the entire
operations of
Lay Hong
Poultry Farm
Co was
acquired by
Lay Hong Farm
Sdn Bhd. on
27 September
1983,
and thereafter
had it listed
in the stock
exchange on 20
October 1994.
The Lay Hong
Berhad Group
has achieved
commendable
growth and
takes pride in
the fact that
over the
years, it has
established
itself firmly
as the leading
producer of
fresh farm
eggs in
Malaysia. In
year 2000, the
Group ventured
into broiler
farming and
to-date has
fully
integrated its
layer and
broiler
farming
operations
from the
production of
poultry feed,
breeding and
hatching of
day old
chicks,
production of
egg trays and
the processing
of chicken
manure into
organic
fertilizer.
Another
milestone was
achieved when
the Group
branded its
products under
the trade name
“NUTRIPLUS”
and "WISE
CHOICE".
In 2004 the
Group achieved
the superbrand
status awarded
by the
Superbrand
Council of
Malaysia.
Continuous
efforts are
ongoing
through
aggressive
marketing
campaigns to
maintain
dominance and
achieve an
even greater
market
acceptance.
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With
its primary
activities
strongly in
place, in 2005
the Group
progressed
into
downstream
activities
that include
processing of
chicken using
the
air-chilled
technology,
manufacturing
of chicken
frankfurters,
nuggets and
other chicken
related
products and
pasteurized
liquid egg.
With the
set-up of the
state of art
manufacturing
plant, the
Group is armed
to achieve its
vision to
become a
renowned
Integrated
Livestock
Farmer and
quality food
manufacturer.
Market
acceptance
from the
industrial
users such as
confectionaries
and bakeries
for
pasteurized
liquid egg |
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has been
growing
steadily. The
manufactured
food products
are marketed
under two
brand names -
NUTRIPLUS for
the premium
up-market
segment and
WISE CHOICE
for the
regular market
segment, sold
mainly in East
Malaysia. |
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Amidst its growth,
the Group remains
focused and
committed to
manufacture high
quality HALAL food
products
adhering strictly to
food standards like
Good
Manufacturing
Practices
certification for
animal feed
production (GMP),
Good Farm
Practices Scheme
certification for
Pullet Farms
(SALT), Veterinary
Health Mark (VHM)
certification
(VHM), Hazards
Analysis and
Critical Control
Points
certification
(HACCP) and ISO.
In this pursuit, the
Group has achieved
commendable awards
which includes the
Outstanding Layer
Farm Award; Anugerah
Khas Q’ for the
Industri Pengeluaran
Ternakan; Asia
Pacific Super
Excellent Brand.
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In 2009, the Group
ventured into
marketing directly
to consumers in
Sabah, East Malaysia
acquiring the
business assets of a
group with a chain
of 9 medium size
community
supermarket outlets
in the sub urban
areas.
To-date the Group’s
stable, comprises,
eight layer farms,
fourteen broiler
farms, three
hatcheries, four
breeder farms, two
feed mills, one egg
tray plant, two
chicken processing
plants, a liquid egg
plant, four organic
fertilizer
processing plants
and 10 supermarkets
stores.
The Group’s current
annual production of
eggs and broiler
meat is
approximately 500
million pieces of
table eggs and
30,000 metric tons
respectively with
18,000 metric tons
of organic
fertilizer per
annum.
The Group’s food
manufacturing
business units
produce annually
approximately 5,000
metric tons of
processed chicken
products and 4,000
metric tons of
pasteurized liquid
eggs.
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